How Packaging Helps Attract Customers? In order to draw more customers to your products, you must make them appealing to the consumer. This can be done through the design of the packaging. There are many aspects to consider when designing your packaging. These include shape, size, color, and information system. Here are some guidelines that will help you choose the perfect packaging for your products. (Also Read: How to Brand Your Business?)
What shape is the best for packaging?
Using colorful graphics and logos on packaging will help brand recognition. Colorful graphics and shapes will also attract the attention of customers. Moreover, they will be able to convince them to purchase your products. They will not only be able to recognize your product by its shape, but will also be able to see the quality and the brand image.
Studies have also shown that the shape of packaging influences consumers’ buying decisions. It can help guide their choices and create a sense of sustainability. For instance, a curved or symmetrical label is associated with fitness and reduces food waste. Moreover, the shape of the package can have a significant impact on caloric intake. It may decrease overconsumption and obesity.
In addition, packaging shape and texture can help consumers make rational decisions about a product. It can also help them identify the product category and the target audience. Hence, packaging design is important in product marketing. It influences consumer behavior by influencing their subconscious preferences. It is important for package designers to think about who the package is for before designing it.
What about size?
Packaging size also impacts buying habits. According to a study in the International Journal of Scientific Research and Management Studies, easy-to-use packaging is more likely to be purchased by consumers than a more complex one. This makes it crucial to design packaging in such a way that it appeals to a variety of consumers.
How important is the information system in a package?
The use of high-quality colors and graphics in packaging has also become common. Another development is the use of bar codes on packages. The information system can also be connected to ICT through interactive intelligence. Another development is the use of inexpensive electronic transmitters to provide information on a package. This helps businesses better target their customers.
Are the colors important in packaging?
Colors in packaging can also be related to the brand’s target culture and geographic location. For example, the taste of salt and vinegar is linked to pink chip packaging, while the taste of prawn cocktail is linked to blue chip packaging. Different markets have different color palettes, and brands need to consider this when choosing colors.
Colors can also be used to establish a brand, thereby helping to establish a company’s identity. The shape of a product also catches the eye and attracts a consumer’s attention. In order to attract customers and increase sales, packaging should reflect the brand’s image.
In addition, color psychology studies have shown that certain colors evoke specific emotions. Blue, for example, can evoke feelings of dependability, honesty, and happiness. However, it can also invoke anxiety. Blues are also considered to be trustworthy and neutral, and are a great choice for packaging. The right shade of blue can also target specific markets, such as the elderly or the young.
What about Branding?
In addition to attracting customers, packaging also plays an important role in online marketing. It can encourage customers to share the image of the product on social media, which increases brand awareness and serves as an endorsement by the customer. Indeed, 39% of online shoppers have shared images of new products on social media. Furthermore, 60% of online shoppers prefer gifts to be presented in gift packaging. Unboxing videos are also popular.
Branding also helps increase sales. Companies that use consistent logos, colors, and other elements throughout their packaging will immediately attract customers. For example, Coca-Cola’s white cursive logo, McDonald’s simple “M” sign, or Jaguar’s leaping cat logo are instantly recognizable. A good logo is a brand’s first identity. However, a poor packaging design will make consumers turn away, affecting sales.
Sustainability is another important aspect of packaging. The use of biodegradable materials reduces waste and carbon emissions. Moreover, it reduces ocean pollution. Moreover, eco-conscious consumers also tend to be more likely to purchase products from a company with sustainable packaging policies. By using sustainable materials, brands can take advantage of what customers want and build brand loyalty that will last. (Also Read: 5 Ways to Generate More Sales Leads for Your Business.)