We all know that Twitter can be a great way to connect with others and share thoughts and ideas. But what about when you want to use Twitter for business purposes? Is it better to have a separate professional account or to keep things personal? In this article, we will explore the pros and cons of each approach so that you can make an informed decision about which is right for you. (Also Read: The Best Way to Sell Gold and Silver)
Twitter Professional Account vs Personal
What is Twitter?
What is the difference between professional and personal Twitter accounts?
First, business accounts have a blue verified badge next to the account name, while personal accounts do not. This badge indicates that the account is an official business account.
Second, business accounts can have customizations such as a custom header image and a custom Twitter URL. Personal accounts cannot have these customizations.
Third, business accounts have access to Twitter analytics, whereas personal accounts do not. Twitter analytics provide insights into account growth, tweet activity, and more.
Fourth, business accounts can run ads on Twitter, while personal accounts cannot. Ads can be used to promote tweets, drive website traffic, and more.
Finally, business accounts can use Twitter’s customer service features, such as creating a customer service Twitter handle and adding customer service hours to the account profile. Personal accounts cannot use these features.
Why You Should Have a Professional Account?
For individuals, a professional Twitter account can help you build your personal brand and grow your network. It can also be a great way to connect with industry leaders and experts in your field.
If you’re using Twitter for business or personal purposes, having a professional account is essential. It allows you to create a positive online presence and reach your target audience more effectively.
How to Set Up a Professional Account?
1. Choose a username that reflects your business or brand. Avoid using personal information in your username so that your account appears more professional.
2. Complete your profile information, including a bio, website, and location. Be sure to include keywords in your bio so that people searching for those terms can easily find you.
3. Upload a profile photo and cover photo that represent your business or brand. Your profile photo should be recognizable so that people can easily identify your account.
4. Start following other businesses and professionals in your industry. Interact with these accounts by retweeting, favoriting, and replying to their tweets.
5. Tweet interesting and relevant content related to your industry or business. Use hashtags to reach a wider audience and connect with others who are interested in the same topics as you are.
What to Post on a Professional Account?
Here are some things you can tweet about on a professional Twitter account:
News articles related to your industry
Your company’s blog posts
Links to helpful resources
Announcements about your company or products
Retweets of other relevant accounts
By tweeting about these types of things, you’ll be able to establish yourself and your company as thought leaders in your industry. And since Twitter is all about building relationships, you’ll also be able to connect with other professionals in your field.
How to Market Your Professional Account?
Then, start tweeting relevant and interesting content that will appeal to your target audience. Make sure to use hashtags so that people outside of your immediate followers can find and engage with your tweets.
Finally, don’t forget to promote your Twitter handle on other marketing materials, such as your website or business cards. This will help increase the visibility of your account and attract even more potential customers or clients.
There are pros and cons to having a professional Twitter account versus a personal one. If you’re trying to build up a following for your business or brand, then a professional account is probably the way to go. However, if you’re just looking to tweet about your life and interests, then a personal account is probably fine. Ultimately, it comes down to what you’re trying to accomplish with Twitter. (Also Read: How to Start a Laundromat Business With No Money)